Learn the answer to these questions as well as why customers come to your web site and, more importantly, why they'll come back. Understanding how the rules have changed with your customer is critical to your being able to market cost effectively. Most importantly, discover simple low-cost strategies for your web site that turn customers into friends and visitors into customers.

David Squires, a pioneer in using the Internet to market residential HVAC & Plumbing businesses, is bringing contractors all over North America into the 20th century, showing them how to make today's communication technology work in their contracting business. A regular presenter on Internet Marketing specifically for the HVAC & Plumbing industry, he has been invited to educate contractors at conferences and training organizations including Comfortech, CMX/Ciphex (Canada), Service World, International Roundtable, International Service Leadership, AirTime 500, Michigan ACCA and ASHRAE. Mr. Squires has been featured in and written articles for Contracting Canada, Contracting Business and the ACHR News.

Currently, hundreds of contractors use David's Internet web site company, Online Access, to successfully provide them with a cost-effective Internet solution that will work in any contracting business. Its PagePilot system gives contractors the ability to easily customize and control their own professional web sites without any technical background or experience required.

A HVAC/Plumbing contractor himself, Mr. Squires enjoys educating contractors and helping them understand the significance of the Internet's role in their marketing efforts. He is available to address groups of contractors at no charge when transportation and accommodations are provided. Call (810) 985-6603, or email for more information.