Introducing Online Access
Online Access is a contractor-focused digital marketing company built by people who have spent decades working in HVAC and plumbing. Dave and Daniel Squires started Online Access 26 years ago after developing their first website—a frustrating experience. They took up the challenge to develop a contractor-friendly system, one where clients could hit the ground running. With more than two decades behind us, we remain dedicated to helping HVAC, plumbing, electrical, and other home service companies succeed and grow.
Our experience in the trades informs everything we do from the unique tools we develop, to the content we write, and the design of our websites. Today, Dave’s daughter, Colleen Keyworth, is working to bend our foundations to serve the next generation of contractors amid the ever-changing online landscape.
What started as a small family company has in 2026 grown into a team of 37 U.S.-based digital marketing specialists who 'get' contracting. Today, over 500 contractors trust us to manage their online presence.
How We’re Different
At Online Access, we do digital marketing differently.
We seek to provide long term value and growth. Not only does our team understand contracting, our services are scaled to meet your needs as you grow. It’s why so many of our clients stick with us—the average company we work with has been with us for seven years! With us, you get:
Our Mission
At Online Access, we've had contractors come to us who've been burned by long-term contracts, by agencies that didn’t know the difference between a furnace and an air handler, and by broken promises. Our mission is to advocate for contractors. We don't make promises just to gain your business and we work to keep it a month at a time.
What's more, we help contractors understand the difference between search engine optimization and search engine marketing, so they can make informed decisions. Our goal is to empower home service providers so they achieve a good return on investment.
Our Vision
We aspire to be the most trusted digital marketing partner in the home services industry. That is why we work hard to deliver service that is highly responsive, honest, and that provides good value for the cost. A high level of trust allows our clients to focus on their day-to-day operations, knowing their online presence is in good hands.
Our Values
Contractor-First Thinking
We understand the trades and the pressures contractors face. Everything we build starts with hardworking tradespeople in mind. This dedication is visible in everything from the products we make to how we manage rankings, PPC, and social media.
Honesty and Transparency
No long-term contracts. No hostage tactics. No unfulfillable promises. No inflated reported numbers. We offer straightforward communication and integrity in every interaction. This is true even when what’s necessary isn’t what’s best for our company’s bottom line.
Responsiveness
We’ve all dealt with web companies that drop the ball. A simple text change to them comes off as a Herculean task. Fast support is part of who we are. Most website updates are completed within 24 hours. We know you can’t afford to wait weeks to update a deal or a warranty.
Practicality
We focus on what actually moves the needle. We don’t show you visitors from around the globe, just those in your backyard. We put our best foot forward with strong content, smart SEO, and growth-driven strategies. Our focus on scalable solutions keeps our prices reasonable.
Partnership Over Sales
We earn your business every month. Our customers stay because they see results, not because they’re locked in. If your business is struggling, we are willing to lend a helping hand. We are willing to give advice whenever you need it. We also work with various industry partners to better understand your needs and recent changes in contractor digital marketing.
Continuous Improvement
We stay ahead of digital and industry trends. Our team invests in conferences and seminars that boost our company knowledge. As the trades evolve, so do we.
Our Clients Aren’t Shy About Singing Our Praises
Our History
2026
- The introduction of AI in search, content, review responses, online booking, and chat led Online Access to introduce robust new website packages to meet contractor marketing needs at every stage of growth.
2024
- Garage door contracting companies added as a specialized service sector.
- Online Access introduces its Targeted Optimization Program (TOP) to boost a contractor’s ability to rank in heavily competitive markets. Though retired, that program becomes the base for our new packages.
2023
- Online Access purchases and renovates its own 6000+ sq ft building. The majority of our 37 employees work from this base, officially taking up residence in January 2024.
- Online Access begins catering to appliance service companies.
2020
- New logo and brand identity for the company launches.
- Online Access introduces Custom Content writing services.
- Service Nation recognizes Colleen Keyworth as its 2020 Woman of the Year.
- Online Access launches CertiClear to simplify the COVID-19 reporting requirements for essential workers.
2019
- Online Access produces ‘Come Alive’, a recruitment video focused on encouraging women to become HVAC technicians. The video is promoted by Women in HVACR.
- Colleen Keyworth highlighted as a ‘Top 40 under 40’ in the HVAC Industry by ACHR News.
2018
- Introduction of customized UV-protected whole-house sticker sheets, making it easy for homeowners to remember who to call for their service and replacement needs.
2017
- Online Access releases its community engagement program, Helping Out Locally, making it easy for contractors to shift marketing dollars into charity donations to supercharge building their brand.
- Online Access adds higher levels of SEO to our website packages.
2016
- Online Access adds Live Chat and Social Media to its services. A dedicated social media team and three service level packages are added.
2015
- Contracting Business recognizes Dave in their Portraits of HVAC Influence.
- Online Access introduces the industry’s first intelligent dealer locator system for wholesalers, where dealers can refer leads for product and promotion information without exposing them to potential competitors.
- The launch of MORE Marketing, a fractional CMO division of Online Access based in Utah, providing comprehensive support and coordination of a contractors entire marketing program.
2014
- Online Access moves away from templated DIY designs to offer custom, fully managed responsive website designs for home service companies. Co-Pilot is introduced as an option to bring existing website subscribers up to the new fully managed level of services.
2013
- Online Access partners with Nearby Now as a certified reseller and offers agency-supported SEO Master support for their review platform.
- Online Access releases its brandable ‘3-Brutal Reasons’ duct cleaning video offered through O-A Productions.
2011
- O-A Productions contracts with Arzel Zoning for the creation of cable commercial spotlighting the need for consumers to zone their homes.
2010
- ACHR News names Online Access winner of their Dealer Design Award for our BoastHost review capture system.
- Online Access starts O-A Productions with the creation of the humorous ‘Joe Dermot—Mechanical Crimes Division’ series designed to help build an HVAC contracting company’s brand.
- Online Access begins working with wholesaler partners, helping their clients to understand online marketing concepts and strategies critical to their success.
- Breaking new ground in the Industry, Online Access releases BoastHost, the first audio review acquisition system for use with field service technicians.
2009
- ACHR News names Online Access winner of their Dealer Design Award for our PagePilot E-Commerce system.
- Online Access wins Contracting Business’s Showcase Award for software with our PagePilot E-Commerce system.
2008
- Online Access releases Voice-Q, a system to simplify and speed up technician job debriefing.
- Online Access develops and launches the PagePilot E-Commerce system, a first-of-its-kind product allowing contractors to sell filters and other products from their website with direct-from-wholesaler fulfillment.
- The growing company moves into the same 6000 sq. ft. building as the active heating, cooling, and plumbing company from which we started. Our roots in and thumb on the pulse of contracting make us different from most other digital marketing providers.
2005
- Online Access partners with two other contractors to purchase International Service Leadership, a premier contractor best-practice marketing group, from Lennox Industries.
- Online Access brings SwiftWire to market for Successware software users, creating the first automatic maintenance billing system that processes both ACH and credit cards.
2004
- Online Access programs and delivers Connections training software for Lennox and Service Experts to do online training and evaluation of their employees.
2003
- Online Access joins Service Roundtable as part of their original sponsoring vendors. We expand our offerings beyond HVAC to include plumbing and electrical contractors.
- The company moves out of David’s basement and takes over a building that Vincent Heating and Plumbing (Dave and Dan’s contracting company) had outgrown.
- Online Access absorbs a small start-up programming company, adding four more employees. Online Access begins its unique journey as an online contractor marketing company backed by a programming house.
2002
- With major improvements to our CMS, we launch the first iteration of PagePilot, long before WordPress existed. It’s the first use of a WYSIWYG (what-you-see-is-what-you-get) editor to be available to HVAC contractors.
2001
- Online Access produces and releases video commercials to its clients for use with cable TV advertising.
- Online Access develops and sells turnkey marketing to Lennox owned International Service Leadership, a contractor best practice group.
2000
- David Squires, in partnership with his brother Daniel, starts the company in March of 2000. It was the first time a CMS (Content Management System) was built and launched in our Industry. Our first sites went live in June of that same year.
Our Retention & Return Rates Say It All
The average contracting customer has been with us for over seven years. That kind of longevity is unheard of in the digital marketing industry. Each year, we also have several contractors return to us after trying other providers. We're proud of these things!